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  • Writer's pictureSamantha Pearce-Rowe

So why Cheesecake Clothing?

Updated: Apr 1, 2021

At Cheesecake Clothing, our goal is to capture the pinnacle of pin up and bring together the individuals who are passionate about wearing high quality attractive products from the past. Our reproduction vintage styles are modest yet glamorous, sweet and tasteful just like Cheesecake!


Cheesecake was a term commonly used by soldiers to describe a genre of photography and posters made popular during the war time as pin up was considered Taboo!

These cheesecake style snapshots featured beautiful women who would be modestly posed showing little explicit nudity, but still incredibly alluring. It may have generated when in 1912 James Lane (a fashion photographer) exclaimed 'Wow that's better than Cheesecake' after a quick breeze caught a young lady's dress showing a little more leg than usual.


So let's bring out our inner Cheesecakes!


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